Darling

Darling
Overview

There is a Japanese word for the habit of getting more & more books but letting them pile up next to your bed without reading them, it’s called Tsundoku. If there is a word for that, there absolutely should be one for the kaleidoscope of JOY, colour & nostalgia Darling Sweet’s new packaging inspires in us.

Designer Fred Viljoen designed this Colourfest with one goal in mind: pure joy.

Year
2023
Client
Darling Sweet
Services
Packaging
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Branding
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