La Motte

A legacy, reimagined.

‍La Motte is one of South Africa’s most storied wine estates, with a heritage that stretches back centuries. It’s a place where refinement runs deep, and where quiet luxury lives in every detail.

As La Motte expanded its hospitality and cultural offering, and looked to revitalise it's wine portfolio, the brand needed to express the full breadth of their ambition. We developed the masterbrand strategy, architecture and identity, alongside a redesign of its tiered wine portfolio.

THE CHALLENGE

Bring the whole estate into focus.

La Motte’s reputation was firmly established in wine. The transformation of the farm brought hospitality and culture into greater focus. The challenge was to connect these offerings while preserving their individual character. Within the wine portfolio, each tier needed a distinct role and expression, held together by the recognition and heritage of La Motte.

THE IDEA

One brand. Many expressions.

We made the masterbrand the organising principle. A new strategy and subbrand architecture clarified what the different offerings should share and where they needed their own expression.

THE WORK

Carry the heritage forward.

We translated that direction into visual identity, tone of voice and design systems across the estate's sub brand's. The wine portfolio redesign gave each tier a clearer presence and a recognisable place within the family. Together, the work established a shared framework for presenting La Motte today and guiding its next chapter.