La Motte

A legacy, reimagined.

‍La Motte is one of South Africa’s most storied wine estates, with a heritage that stretches back centuries. It’s a place where refinement runs deep, and where quiet luxury lives in every detail.

We partnered with the remarkable La Motte team to reposition and refresh the brand in line with the transformation of the farm. From a revitalised hospitality experience to a broader cultural offering, our work began with a full master brand strategy and new sub brand architecture. We then translated that thinking across every part of the brand, from identity and tone of voice to the systems that hold it all together.

As part of the journey, we also led a complete redesign of La Motte’s wine portfolio, bringing clarity, depth and renewed presence to one of the most iconic names in South African wine. The result is a brand that holds past and future in careful balance. One that moves with elegance, clarity and intent.

‍A place shaped by the earth and held with heart.