Honeymoon Hair

Our approach for building Honeymoon Hair’s brand was to embody that soft, wavy confidence - from the roots of the poppy colour system, to the tips of the fluid wordmark. With Honeymoon Hair being the first local DIY hair extension kit, we leant into the concept of “Pretty DIY” turning traditional hardware design tropes on their heads and modernising the DIY design space. Using messaging of empowerment through self expression & honest affirmations, the visual world is built from soft glamour shots, a modern take on nostalgic type & colour palettes that shine.

"Do it Yourself" energy runs through this brand identity, as we aim to celebrate the courage of self sufficiency. Brave colour combinations, bold typography & gold foiled touches all come together to highlight the impressive power of self & the resilience it takes to follow your heart.