Honeymoon Hair

Pretty DIY.

Honeymoon Hair puts hair extensions into your own hands. We developed a brand identity and packaging around the confidence of doing it yourself, bringing beauty, personality and a playful sense of independence to the DIY experience.

THE CHALLENGE

Give DIY a beauty makeover.
The task was to make an at-home extension kit feel desirable and approachable. We took familiar cues from hardware and DIY design and reworked them for a brand built around hair, glamour and self-expression.

THE IDEA

Confidence you can do yourself.
“Pretty DIY” became the creative direction. It celebrates the satisfaction of taking charge of your look, with empowering messages and honest affirmations encouraging people to make it their own.

THE WORK

Soft waves. Strong personality.
A fluid wordmark brings softness, while bold typography and unexpected colour combinations give the identity its confidence. Nostalgic references are refreshed through a bright palette and modern glamour photography.

Gold-foiled touches add polish to the packaging, bringing the expressive world of the brand into the kit itself. The result pairs the pleasure of getting ready with the pride of doing it yourself.

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