Thandana

Thandana is a love letter to South Africa. To its colour, its character, and the way we somehow carry so much while still living lightly.

The brand is a tribute to the daily load, the snacks, the spares, the things you always need and the ones you carry just in case. Hair ties and heartbreak. Nappies and naughty one-nighters. Picnic wine, even if the picnic is just wine.

We helped shape a brand built for all of it, from strategy to tone of voice. The identity is warm and open, rooted in real life, not polish. We let the bags lead with playful prints, sun-soft colour, and photography that feels lived, not styled. The tone speaks like someone you know. Light, honest, and quietly cheeky. Not too perfect. Not too posed. Just right.

Because a bag should hold more than your stuff. It should hold space for your whole story.

Thandana. Carry your life with love.

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