Molo Brand Consultancy

Culture at the centre.

Molo is a brand consultancy built around cultural insight, collaboration and moving big ideas forward. We developed a full brand identity to express that ambition, giving the consultancy a distinctive aesthetic with both authority and energy.

THE CHALLENGE

Give a fresh perspective a distinctive presence.
The identity needed to reflect Molo’s belief that culture belongs at the centre of brands. It also needed to express the collaborative nature of the consultancy: bringing people, perspectives and ideas together to move the work forward.

THE IDEA

Connection holds it together.
Connection became the organising principle. The custom wordmark joins its letterforms into one continuous form. The keystone draws from architecture, where a single piece holds the wider structure together.

Together, they express the role Molo plays in connecting insight, people and ideas.

THE WORK

A clear anchor. Room to move.
The keystone shifts between symbol, frame and graphic device, moving from clean and precise to rough and tactile.

Deep green gives the identity gravity. Sharp accents of colour, bold typography, cropped photography and shifting compositions introduce energy and movement. Anchored by the wordmark and keystone, the system gives Molo a recognisable presence and the flexibility to express different cultural perspectives.