De Novo Foodlabs

A bigger future needed a broader brand.

De Novo uses precision fermentation to develop nutrition ingredients. As its ambitions expanded from dairy proteins into a wider field, we led the transition from De Novo Dairy to De Novo Foodlabs through brand strategy, identity and website design.

THE CHALLENGE

Give the business room to grow.
The existing brand tied De Novo to its dairy origins. The business needed an expression that could accommodate new areas of nutrition while retaining the scientific credibility behind its work.

The task was to make that broader ambition understandable to the people it needed to reach.

THE IDEA

Let the ambition lead.
The move to Foodlabs opened the brand to a wider field of innovation. It gave De Novo a foundation for introducing new ingredients and explaining the technology connecting them.

THE WORK

Connect the science and the story.
We developed the strategy and identity together, then translated the brand into a website that introduced the business and its work.

The programme gave De Novo a coherent way to present its evolving offer, with room for the next chapter of its development.

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